Behind The Brows

Looking back on 2019, negativity was all around (so much so that the Wall Street Journal highlighted it in an essay, For the New Year, Say No to Negativity.) It can be easy to tell ourselves that all the negativity is just in the headlines, but inevitably, it spills into our day-to-day lives, too. The negativity has been especially evident on social media. It seems like it sneaks in a little more every day, comment by comment, post by post. It’s showing up in our schools where we’re battling bullying and harassment. It’s creeping into our conversations and how we treat one another. So what does this have to do with eyebrows? It all comes back to beauty... Arch Addicts...

There are tons of misconceptions about Botox® Cosmetic that you’ll find all over the Internet. So what’s the deal with this popular wrinkle smoothing treatment? Read on to learn how Botox affects brows.

My name is Angela Lutz, and I’m … An entrepreneur, aesthetician, wife, mom, daughter, sister, aunt, best friend, and Arch Addict. That’s me. I spend my days combining all of these worlds. When I’m at home being a wife and mom, I’m still a business owner. When I’m leading Arch Addicts, or serving my clients as an aesthetician, I’m still a sister and a best friend. When I’m out with my sisters and friends, I’m still an entrepreneur. The concept of balance – where I turn one of these roles on and all the others off – is foreign to me. The professional me and the personal me blend together all the time. I don’t believe turning roles on and...

  The weeks leading up to and for a few weeks after, we all hear the hilarious stories everyone has about their families at Thanksgiving. Year after year, we all seem to remember the fashion missteps that keep us laughing. Reed Endersbe, a Minneapolis Arch Addicts client and friend who is always good for wry and candid observations had us rolling as he shared his favorite Thanksgiving brows...   Aunt TillyAunt Tilly is always dressed to perfection, never a hair out of place. Unfortunately, she flaunts brows that have been plucked into bald submission with her tweezing obsession. If she had a book it would be: Tale of the Lost Arches. Cousin RoyCousin Roy always has an amazing story to...

  We get this question often, and we’re going to finally reveal all of our top secret credentials! We’re tagged, hash-tagged, and dm’d in hundreds of photos every single day. Finding work that’s #AAworthy is a lot of work, but the reward is getting to connect with fellow brow fanatics from all over the world. #loveyou Being Arch Addicts™ Approved has become recognized in the industry and shows your work has impeccable quality. We are regularly contacted by clients looking for artists all over the country, and we refer them to our online locator. Artists that have been Arch Addicts™ Approved can apply to be listed on our locator here. Getting the stamp of approval is actually not that complex, nor that...

Kirsten Foss is a sought-after spa business mentor who has worked in the beauty industry for 23 years. Kirsten’s creative strategies help beauty entrepreneurs implement productive methods to build a thriving business. She has been a huge inspiration for us, so we wanted to share some of her best business advice with you!   What does a day in the life of Kirsten Foss look like? I have to admit, I lead a pretty simple life. I have a home office so the worst part of my commute is occasionally tripping over the cat or dog on my way in (those two are usually racing each other to my office door in the am). My work week is a mix of...

A Handy guide to locating an artist in your hometown! We get tons of emails every week asking us where the best brow artists are located and how to find them. We love trying to connect artists and clients, so we have put together a handy guide for locating an artist in your hometown!   1. Check the locator page on our websiteWe have found that the artists on this page have impeccable work. We are always adding new listings and cities, so check back often. https://www.archaddicts.com/pages/locator   2. Instagram Tap the search bar and type in“eyebrow artist,” several should pop up in your area. You can also click the search bar and tap on “places.” Type in the word...

  The Beautiful Love Story of Janeida Mitchell I was five months pregnant, and my daughter's “biological” father left me because he didn’t want to have any more kids, even after we planned our pregnancy together. Nevertheless, I accepted that and moved on with my life. I was five months pregnant, and I was happy and healthy, so I was not complaining. While hiking at a local waterfall here in Ga (Vickery Creek), I met my now beau, Nathaniel. I was hiking with a five-month pregnant belly, he saw me and started walking with me during my hike.  In my head, I’m like “ok this dude apparently does not see my fat belly,” but he did, and he didn’t care.We...

We've all heard of microblading by now. It's taken the beauty industry by storm, received a ton of press, with articles and blog posts everywhere you look. Now, there's a new girl on the block that you should know about called microshading, also referred to permanent powder, micropowdering, and ombre brows. Let me give you a little run down...Both microblading and shading are a form of tattooing. Yes, it’s a tattoo! They’re both modernized techniques of old-school tattooing methods, done with a hand tool or machine that implants pigment into the skin to fill and correct the shape of your brows. Don't let anyone fool you...They'll tell you it’s not permanent. The pigment, if implanted at the right depth will fade,...

  We had another chat with our best brow friends and laughed out loud! We love to hear how our clients are bent on their brows, and how excited they are to be working with us. The results were both sweet and hilarious, here is a bit of insight into what makes our hearts flutter: “I haven’t touched my brows in six weeks, grew them out just for you!” - Diana Roth “I TRUST YOU!” - Ashley McMullen “I threw away my tweezers.” - Angel Lutton Hedrick “The words ‘I brought Starbucks’ melt my heart.” - Angela Lutz “I gave my friend your number.” - Roxy McGhee “They’re perfect!!!” - Rachel Gordon “I love them!” - Wendy Teixeria-Sula “Can I...